U.K. ‘Cookies’ Consent Rules Take Effect; Official Says Negotiation Favored Over Fines

LONDON—The release by the U.K. Information Commissioner’s Office of written guidance, a video, video transcript, and a blog on compliance with U.K. cookies rules underscore that it prefers negotiation, or even ordering firms to follow certain security measures, rather than slapping them with monetary penalties.

The 2009 amended EU e-Privacy Directive required, among other things, online businesses and websites to obtain prior user consent to place cookies on computers. The U.K. deadline for compliance was May 26. …

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